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SAY IT YOUR WAY

EFFECTIVE CUSTOMER COMMUNICATION

DRIVING SALES - COMMUNICATE EFFECTIVELY

It’s easy to concentrate on cost saving but the only long term route is to develop a sales driving strategy and culture.

 

We can develop bespoke sales plans based on your individual requirements which could consist of the following elements:

 

-  Complete annual marketing plan or short term tactical plan.

-  Individual site sales planning process - developing a genuine point of difference in your market

-  Re-design and re-branding

-  Launch and struggling business re-launch packages

-  Incentive and reward packages

 

Co-ordinated Customer Communication including:

 

-  Web site design and management

-  POS design to co-ordinate with sales initiatives

-  Communication plan - targeted email and POS distribution

In today’s world you need to be more creative in the way you talk to your target customer.  You need to talk their language and use the channels of communication with which they are most comfortable from conventional print to hand-held digital formats.

 

We can develop and create innovative, stylish and eye-catching graphics, tone of voice and customer focused messages that give you a competitive advantage,  These Include:

 

-  Logos, branding & corporate identity

-  Photography and video

-  Websites & social media

-  Technical product illustrations

-  Database management

-  Screen media and advertising

-  PR

-  On-line print systems

-  Retail packaging

-  Flyers, brochures, adverts, logos, banners, posters, stationary, invitations

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Creative Communication  |  Wyevale Garden Centres

Wyevale Garden Centres wanted to change the style and approach to their videos and supporting POS to cement their brand positioning as an approachable, informed friendly voice. The videos were to be used in free and paid social media initiatives and to feature as resources on the website.

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Creative Communication  |  Ei Group

As part of the development of a more targeted approach to licensee recruitment, we were briefed to develop a number of tools and videos which would ‘paint a picture’ of the key types of pubs to help potential applicants refine their options in advance of applying.

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Creative Communication  |  Bermondsey Pub Company

Bermondsey Pubs is a rapidly growing managed pub group within the larger estate of Ei Group.

As the sites were somewhat disparate in design and patchy in terms of their POS and marketing materials, we were asked to create a comprehensive set of functional and launch materials to
support the existing sites and to effectively launch new sites after capital investments.

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