Profit People | Retail Concepts

RETAIL CONCEPTS

STAND OUT FROM THE CROWD

RETAIL CONCEPTS - STAND OUT FROM THE CROWD

We have a vast amount of experience in developing strong, consumer focused retail brands, businesses and concepts. We can help to define your retail offer by highlighting key strengths and working these into a clear vision that meets customers’ needs.

This could be for existing businesses or for a new concept in an identified market gap. The key objectives are to develop a strong, attractive and distinctive personality for your business or product giving a genuine competitive advantage.

Any retail product, business or concept needs to have been well thought through, keeping the end consumer firmly in mind. This often means that a robust concept is made up of a myriad of tiny details.

We can develop, manage and coordinate all of this detail including:

- Consumer research

- Competitor research

- Front line employee input and feedback

- Demographic analysis

- Complete concept development including operational guidelines

- Brand identity and design including graphic design and tone of voice

- Packaging design

- Launch and promotional plans

- Brand Development workshops

Retail Concepts | Stonegate | Common Room

Following our initial evaluation of the student / young adult market (see BUSINESS INSIGHT example) we were asked to develop a detailed and compelling retail concept aimed which could be rolled out into a number of Scream student sites (and others).

Retail Concepts | Stonegate | Yates

We were specifically asked to develop a fresh approach which would spread the appeal across more day parts, increase food share and reduce discounting / deal culture in the business.

Retail Concepts | Greene King | Premium Local

We were asked to create a unique retail proposition that covered all aspects of the customer experience and subsequently to create a retail model which be easy to use and easy to update.