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BUSINESS INSIGHT

A DIFFERENT PERSPECTIVE

BUSINESS INSIGHT - A FRESH PAIR OF EYES

We know how hard it can be to see the best opportunities when you work so closely in any industry or business.  Sometimes you need a fresh look and that’s where we come in.

We can look at your whole business, an element which requires attention, a project which requires some additional thinking or a sector in its entirety.  We can provide a market summary, consumer attitudes, competitive positioning and a detailed improvement plan.  We are also able to take any plans and fully implement them on your behalf.

We use a variety of techniques to gather the information including:

-  Detailed competitor analysis

-  Consumer interviews - groups or one to one

-  Demographic and research analysis

-  In-depth planning sessions with action plans

-  Interviews with staff and management and customers

-  Web based research

Business Insight  |  Ei Group

Following a major initiative to segment the entire pub estate using a wide variety of inputs we were asked to develop an approach that would ‘bring segmentation to life’ and engage the HQ and front line managers to use in practice to maximise the potential of each pub.

Business Insight  |  Fuller's

We were asked to develop a structured process to understand the retail offer delivery, price positioning and overall assessment of a number of competitors to the Fuller’s managed sites.

Business Insight  |  Stonegate

The current student offer (Scream brand) was seen to be underperforming as a result of low previous investment, the perceived increase in student costs / debt from fees and an over dependence on aggressive discounting which had led to low margins.

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